Oculus App Content – A New Place For Independent Developers
We're all familiar with the process when it is to the Oculus Storefront and its rigorous curation. This ensures the quality of games and experiences high and stops poor-quality apps from sliding into the cracks. This makes it harder for independent developers to publish their VR content on Oculus.
To combat this issue Oculus recently introduced a brand new program called "App Lab" to give independent developers a place to showcase their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is similar to the standard Oculus storefront in that you can browse and install apps in the same way you would on a traditional virtual storefront however, it's not as carefully curated.
If your app is successful in the App Lab it could be promoted to the Oculus Storefront which will help it gain more attention and reach a wider audience. However, this isn't based solely on the number of downloads but also on other factors like retention metrics along with long-term profitability, development team, etc.
If you're looking to explore the full range of Oculus Quest apps, we recommend that you enable developer mode on your Meta headset and play around with App Lab. There are many interesting games and experiences waiting to be found, including the most popular non-games such as Tilt Brush, which turns your headset into an immersive art studio. Quill Theater is a cool VR media application that displays amazing animations and films made by the community.
